Implementing our sales and marketing process will support your business in your customer journey

Improvement Architecture Sales and Marketing

Putting you on the right path

There’s no time like the present, delaying your sales and marketing activity is a big no, no. You need to start building your pipeline NOW. It’s not as daunting as you think, all you need is a process to keep you on track, secure past customers and build new relationships.

IA will put you on the right path to establish a brand presence by communicating with your customers and developing future sales. We support all parts of the sales and marketing process so you produce targeted campaigns to sector specific industries.

Why we do this?

We understand that your customer is the one of the most important elements to your business and we want to help you maintain existing customers and convert new ones. Implementing our process will support your business in your customer journey.

How does it work?

Every company we meet is different, so, to understand your individual needs we will meet with you and conduct a full analysis. We then put forward a proposal based on our findings. It varies from a full revamp to identifying a target list. We look at your company’s individual brand messages and communicate this across all channels using a combination of digital and traditional marketing as well as some growth hacking tools. Your company is unique, it has its own story, and we want to bring your passion forward and communicate your ‘Why’. We understand the constraints and barriers that SME’s are up against due to resources, time and knowledge. Sales is the lifeline of the business and we want to help each and every company build a pipeline along with a brand presence that they can manage and maintain. We utilise as much as we can within the business and it’s resources.

How we differ

Using sales and marketing to communicate your value proposition

We are not a sales and marketing agency, we are strategic, commercially focused consultants with the knowledge and experience that will put you in touch with your target audience. Not only will we give you the tools but we will show you how to contact the correct person.

We understand that sales is about customer relationships, it’s not about hard selling.

We map out the full process to align marketing messages and unique selling points across both brand and products/services.

We don’t specialise in one area we cover the whole operation including both traditional and digital marketing, CRM, people resources and management.

We identify and establish an ongoing method to build the sales pipeline, maintain what already exists and to bring back lapsed customers.

We identify which resources within the business we can utilise in the process. Lots of companies already have the materials in place but have not had time to plan the strategy.

We bring both sales and marketing together so the pair work in harmony to communicate your value proposition.

We have time saving tips, tools and growth hacks that will save your company hours.

The process is not only about attracting new business but retaining and maintaining existing and lapsed customers.

What we offer

Company review – identifying your USPs and value proposition.
Competitor Analysis
Target Lists
Customer Categorisation.
Social Media planning.
Website Review including UX.
E-mail marketing.
CRM Systems and administration.
People Resources
Sales Management

“Experts are not denoted by the answers they give but the questions they ask”

Anon

Implementing our sales and marketing process will support your business in your customer journey

Improvement Architecture Sales and Marketing

Putting you on the right path

Why we do this?

How does it work?

How we differ

Using sales and marketing to communicate your value proposition

What we offer

“Experts are not denoted by the answers they give but the questions they ask”

Why not get in touch?

Send us an email

Find us on:

Improvement Architecture

Latest posts