Bright Ideas Trust

Charity Growth and Leadership Coaching Announcement.

Improvement Architecture Ltd. is delighted to announce they are working with the London-based charity The Bright ideas Trust in order to develop a strategic growth plan for the charity.  This will be executed in the North-East over the coming months and has been supported by the Esmee Fairbairn Trust to allow this private-charity partnership to be brought together.

This continues the theme for Improvement Architecture as they run a charity based programme in the North East called 20:20:20 Vision. Graham has coached senior charity people throughout their leadership journey and is starting to produce excellent results, not only on a professional level but also on a personal.

Victoria Dunn, Deputy CEO at The Key stated; Graham has been an amazing coach and mentor. Graham’s honest, refreshing and liberating approach has helped me to understand not only how I can become a better social leader, but a better person, providing me with his knowledge, expertise and tools to help me to think outside the box when approaching both professional and personal problems. I would highly recommend working with him!

Grace Dunne, Regional Manager for the Anne Franke Trust confirmed;  I’ve found Graham’s coaching extremely beneficial, both for my professional and personal development. I feel that the work we did together, looking at the tools and techniques really helped me when applying for, interviewing for and getting an internal promotion. It has also been a real help to have his coaching and support as I have taken on new responsibilities at work. I’m so glad that I saw this opportunity and applied for it, and would highly recommend it to other charity professionals.

Sinead Burke, Communications Manager for Gemarts stated; Working with Graham/Improvement Architecture over the past 8 months has been hugely positive. In the short term, working through the programme has given me new tools and techniques to assist in my day to day work. In the long term, it has helped me identify key aspects of my own character and leadership style which can both help and hinder, giving me the information I need to better manage this effectively and confidently lead others. The time and thought Graham has put into developing each of the mentees was clear when we all got to meet at a peer to peer session. Working with a coach is valuable to both the individual and the organisation, and the chance to take part in a fully funded coaching programme is a fantastic opportunity for any charity leader.

Dean Titterton, Chief Executive of North Tyneside YMCA confirmed; What I like most about working with IA is that Graham’s life experiences across a range of industries is hugely valuable and immensely useful. There is a definite sense that we are developing something together. It feels very much like a process of co-creation, not instruction.

Graham’s work within the North-East has come under the microscope of people on the global coaching stage, notably Ben Croft, the Founder of the World Business and Executive Coaching Summit (WBECS), Marshall Goldsmith recently voted the No.1 Executive Coach in the world in 2017 and many other businesses.  Graham has recently been invited to be part of a thought-leadership faculty at an international conference in Warsaw looking at innovation within human behaviours and the triggers behind this.


Ben Croft stated;

“After recently launching Ethical Coach where we apply the tools of coaching to philanthropic efforts creates a platform to really change lives.  Our goal is to empower leadership development, accountability, organizational capacity, and performance enhancement for 64,000 leaders a year, who can then extend their reach to an additional 100 children a year.  Given that I was delighted to hear last year that Graham has decided to pay forward with his 202020 Vision (a programme of Executive Coaching for Charity and Not-for-profit Leaders within the North-East of England).  His goal of raising the ambition of these leaders and subsequently young people and children are aligned to our goals of “adding value to the world, and doing it for the good of not-for-profit leaders” and therefore I wholeheartedly give my support to him within this endeavour. “ 


Marshall confirmed his support for the venture;

 “After being a successful business leader for over 30 years, Graham latterly has been part of the No.1 Global Executive Coaching team Marshall Goldsmith Stakeholder Centered Coaching, and the process and tools that this gives him which has resulted in 95% improvement within many global engagements.  Most recently he has approached me to support him with a passionate, courageous commitment to his “20.20.20 vision” which is to pay-forward and bring his knowledge to offer 1-1 Executive Coaching to 20 not-for-profit and charity senior leaders “free of charge” based in the NE England in order to support them in their own behavioural and leadership development.  This will create local leaders who will impact the aspiration of more than 1000 children in the North-East of England by end of The year 2020.  A very worthwhile venture I hope you agree. Life is Good.  Marshall” 


Whilst Improvement Architecture Ltd. continue with their high-impact interactions with private and public sector organisations, they are committed to continuing this work with the third sector. If you are interested in growing your organisation or your people, please do not hesitate to contact us. We can develop a bespoke package of support for you.


The Team

Improvement Architecture Ltd


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