Learn about Improvement Architecture Ltd, where they have been, which events and other activities they have been participating in.


North East Manufacturing Programme

Manufacturing Growth Programme

The Manufacturing Growth Programme was launched in July 2016 as part of the North East Growth Hub’s business support offering.  It is aimed at manufacturing SMEs in Durham, Tyne and Wear and Northumberland and will help senior managers within manufacturing companies assess and identify barriers to growth, and work with them to improve business performance and increase sales.

The programme is designed to stimulate the growth of aspiring manufacturing businesses across the North East through in-depth one-to-one support from manufacturing growth experts. It is an important and tangible part of the North East LEP’s support to businesses in the region.

The programme will run for an initial 12 month period. Working with over 80 growing businesses, the pilot programme is set to create 160 new manufacturing jobs. It forms part of our Strategic Economic Plan to foster growth within key sectors of the economy in order to create more and better jobs. The programme could be extended if this pilot phase proves successful.

The programme is being delivered by the BE Group – a North East based business services provider, and Improvement Architecture, a specialist business improvement consultancy.

If you are a small manufacturing business with big growth ambitions, please contact Tracey Watson for more details on how to apply.

Email: enquiries@ne-mgp.co.uk
Telephone: 0191 389 8434
Or see www.ne-mgp.co.uk for programme details and to check eligibility.

Improvement Architecture HIIT Partners

High-Intensity Impact Transformation Partner.

HIIT Partners -Improvement Architecture.

Following a discussion on our marketing strategy Improvement Architecture have decided to run a weekly bulletin on activities completed. We often post about what we do, the services we offer and the odd testimonial to demonstrate our capabilities, but, we know we do so much more than what we shout out about.  By analysing our activities it was decided we provide a HIIT service to our clients, we deliver high-impact growth activities transforming the businesses we work in. Our strategy is to communicate these activities and to see if it has an impact on our marketing traffic.

As every business understands, there is no magic formula for sales and marketing it is all about trial and error. Attracting the right audience through niche targeting, varying your content, posting at different times using various channels is a fine art to tune. Some of us get it right, sometimes, some of us get it wrong, sometimes. The main thing for all of us to remember is, sales and marketing is a process and needs to be an ongoing activity of our business function. Having a strategy is a great starting point, it provides focus, clarity, and guidance it allows us to review, monitor and tweak, we should always be looking to improve.  Don’t get comfortable, always aim high.

At the birth of our HIIT discussion, we realised ‘what we say we do’ is somewhat different to ‘what we are currently doing’ hence the weekly bulletin. It provides clarity and is more definitive making it easier for our followers and target audience to understand. Simply stating what you have done, seems far better than trying to shout over the “Me too” noise of competitors. We would love to see if our new approach works and would invite others to share what they have achieved, helped with or contributed to on our weekly update.

We look forward to hearing from you.

Kind Regards
Kaye Collins


P.S This is my first ever blog.




Motivational talk with lower 6th form students at Emmanuel College, Gateshead.

Graham Sleep

Emmanuel College Lower SixthForm students with Graham Sleep following his motivational talk.

Characteristics of a good leader.

Graham Sleep’s Global Leadership Video. Entrepreneur’s Forum The Curve, Teeside University.


Graham Sleep talking about global leadership at the Entrepreneur’s Forum.

Sponsor The Park Fc

The Park FC Sponsorship

Improvement Architecture Ltd are proud to be sponsoring The Park FC, part of the New Sunderland Sunday League Team. Good Luck Lads!